This Is How We Do It

  • Type Broadcast
  • Client Jackson Hewitt

Using a minimal budget, this TV campaign was able to generate an impressive buzz on social networks, including:

• Trending nationally on twitter for 7 days straight.
• 134,470 twitter mentions
• 773,731 youtube views
• 58 user parody videos – including this one http://bit.ly/11g2MDC
• 2,322% facebook fan growth